Employer Brand and Personal Branding — Guillaume Coudert

In this episode of the podcast, Guillaume Coudert brings his expertise in employer branding and “personal branding”.

Director at Agorize & Founder ofHR Influencer, Guillaume has a background combining HR strategy and marketing. It therefore offers unique perspectives on how these areas intersect to strengthen the attractiveness and retention of talent in business. His vision, based on diverse experience, is a source of inspiration for HR professionals looking to innovate in their talent management strategy.

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Plan of the episode

• Introduction — 00′
• The importance of employer branding — 03'30
• 3 tips to deal with the Great Resignation — 04'50
• The place of meaning at work — 07'15
• Personal branding and how to disseminate it in the company — 09'14
• The benefits of personal branding for employees — 15'49
• Good and bad examples of using employer branding — 16'46
• 3 false good ideas about employer branding — 20'42
• How to start an employer brand strategy — 24'10
• The next step for a company that is already mature on the subject — 25'49

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Interview with Guillaume Coudert

Part 1: Employer Branding

Guillaume Coudert underlines the crucial importance of the employer brand in the current context. He says: “Employer branding is a business imperative.” This perspective highlights how a strong and authentic employer brand plays a key role in attracting and retaining talent.

Part 2: Personal Branding

Guillaume Coudert establishes a close link between personal branding and employer brands. He explains: “By developing my own visibility, I helped businesses develop theirs.” This connection illustrates the importance for individuals to build their personal brand, thereby contributing to the strength of their company's employer brand.

Part 3: Employee Engagement

It discusses the importance of employee engagement and their freedom of communication. Guillaume highlights: “Allowing employees to communicate on their networks reinforces their pride in belonging.” This highlights the role of employee engagement in building a strong employer brand.

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Key points of the episode:

The points raised by the guest raise several themes.

Employer branding, seen as a commercial imperative, is fundamental to attracting and retaining employees. identified talents. Personal branding, in close synergy with the employer brand, highlights the importance of personal development in strengthening the company's brand. Employee engagement, encouraged by freedom of communication, plays a vital role in consolidating the employer brand. These elements, combined, offer an integrated strategy for effective and contemporary talent management.

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Guillaume Coudert's 3 tips

• To facilitate the communication of employees on networks, you must: connect with each other, show them their interest in sharing best practices with them.
• Build on people's strengths. If employees are more comfortable using video, help them create video. If some people prefer to write, encourage them to write posts. An employee should feel free to express themselves where they are best
• Remember to have a social media usage charter. It provides the framework in which employees will then be able to express themselves freely.

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3 quotes to remember from the episode

• “The messages conveyed by employees have 24x more impact than those sent by companies.”
• “An employee who publishes a post on behalf of his company that gets likes and comments feels valued to work in the company.”
• “Candidates are looking for transparency and concrete examples”

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Conclusion:

Guillaume Coudert's vision on employer branding and personal branding, as illustrated in this podcast, offers a model for HR professionals. As he points out, “Employer branding is a business imperative.”

This highlights the importance of an integrated approach where the personal brand of each employee contributes to the overall brand of the company. Employee engagement, encouraged by free and authentic communication, is key to strengthening this brand.

This reflection invites us to explore how businesses can adapt these strategies to meet future challenges and to question the changing role of HR in a world where brand and personal identity are becoming increasingly important.

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Watch the episode on YouTube

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